We all collaborate with you to design and develop a campaign that connects you with the people who love what you’re about. Instagram is owned by Facebook which gives them usage of Facebook’s targeting functions Facebook has probably one of the very most advanced demographic aimed towards algorithms in the world which lets you focus on users based on era, gender, location, interests, behaviors and connections.
Also, take it to the next level by creating your own hashtag and stimulating your community to use Boostgram. For instance, my hashtag is #breakfastcriminals, and today there are over 12 thousands healthy breakfasts from around the world tagged with it. The hashtag doesn’t have to be the same as our Instagram name for example, wellness blogger @tallulahalexandra gave the hashtag #GoddessVibes, distributing the concept of alternative living and positive thinking.
In a world where visual content remains a crucial part of any business marketing strategy, Instagram presents a special possibility to visually represent your brand, celebrate its personality, and keep it top-of-mind for those users who scroll through their Instagram feeds each day.
Using video to promote content is a strategy you can employ to convey a little more information than a photography might be able to schedule with Schedugram. Make sure you include text in your video with a hyperlink to your content – especially because many people don’t pay attention to the videos they watch on their feeds.
However, as shown in the webinar the average engagement on content by businesses on Instagram is dropping because of an enhancements made on the algorithm that prioritizes posts on users’ feeds based on their connections with the person who posted on Instagram. This kind of means that on top of ensuring that your pictures and videos are top quality, it is a great idea to invest in some paid media to make certain that your posts get some good visibility.